For too long individuals with Mental Health and Substance Use Disorders (SUD) have struggled with pervasive issues of stigma and discrimination that has been fueled by decades of media driven false beliefs and misinformation about the causes and prevalence of these disorders. Examples of false beliefs include ideas like “People should just snap out of their depression and pull themselves up by their boot straps,” “Addiction is choice. People can stop anytime they want,” “Peop